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Gayle Whittaker, 
PR & Communications Consultant, 
Hunterson Media

Gayle Whittaker is a freelance PR consultant specialising in the waste and recycling sector. Having originally trained as a journalist, Gayle made the move into PR 23 years ago and has worked for the public, private and not-for-profit sectors. She has specialised in the waste and recycling industry for the past 15 years. 


Gayle has extensive experience of handling crisis communications from both sides of the fence. As an award-winning regional journalist she covered many stories involving crises including major fires and industrial accidents. 


During her time working in PR for local government she was responsible for organising the communications around an entire town flooding and a social services department in crisis amongst other issues. Since working in the waste and recycling sector she has helped businesses communicate through various crises including fires and fatalities. 


Gayle lives in North Wales with her husband, two children and various pets. She enjoys running, reading and walking in the countryside.

Date: 24.09.20 | 14:00
Location: Online
Course tutor:
Training: £95 (+VAT)
Training with workshop: £140 (+VAT) 

Crisis Communications

When is a crisis not a crisis? Or should the question be how does a non-crisis turn into a crisis?


Either way, with the growth of social media & increasing expectations from customers, you need to know how to handle a crisis of any size now more than ever.


Whether you’re a sole-trader, a local authority or a multi-million pound conglomerate, the smallest incident can turn into your biggest nightmare and ultimately cost your organisation its reputation if it isn’t handled well.

This course will help you to understand how to identify potential crises, the reasons why “when” and “how” you react have such an influence on the outcome, and what steps you need to put in place to prepare for a crisis.



The content of the course will include:


  • The process of crisis communications management

  • Identifying what constitutes a crisis

  • Why communications during a crisis is so important

  • The impact social media has on the handling of a crisis

  • The role the media play in crisis communications

  • How to identify the risks to your organisation

  • How to develop your key messages before a crisis occurs

  • Examples of good and bad crisis communications management


It will also teach you what to expect during a crisis.


As part of this course you will be given a Crisis Communications Plan template to take away that you can adapt for your own circumstances.

Crisis Communications Plan Workshop

Tuesday 20th October | Just £45 + VAT | 14.00


For delegates that want more in-depth help with preparing a crisis communications plan for their organisation we are offering a separate workshop where delegates will be taken through the exact process of preparing a bespoke Crisis Communications Plan, using the template that is given in the first training session. 


In this workshop you will receive direct tuition on preparing your plan and will be able to ask specific questions about your own circumstances. 


The workshop will include:


  • Identifying your Crisis Management Team & filling specific roles

  • Identifying specific risks to your organisation

  • Identifying your stakeholders

  • Establishing existing and potentially new communication methods for your organisation

  • Help with developing specific key messages that fit your circumstances

  • How to test the robustness of your Crisis Communications Plan


The number of places on these sessions will be limited to enable delegates to have a personal response from the trainer.